Strategy + Optimization
How an interactive customer experience helped drive up conversions by 13%
The Challenge
Peepers sells unique, colorful, stylish reading glasses for everyday use. At their core, this family-owned brand aims to delight their customers at every turn. They were ready for the “wow!” factor–some surprise and delight–and came to us for a more interactive customer experience.
The Approach
We emphasized educational content to reduce the time spent searching on the site and to streamline the overall experience. By providing detailed, relevant content at the most appropriate point in their shopping journey, visitors are now given the information they need–when they need it–to make a decision.
- UX design
- Visual design
- Ecommerce strategy
- Custom Development
- Migration to Shopify Plus
"I just wanted to say how great it has been to work with the Fuel Made team. The communication is amazing. The skill level is outstanding, and just overall it's been a great experience."
John Hart, Ecommerce Manager
Highlights
The objective of the site was to organize the content so users can easily find what they are searching for. To help with this, we created the Perfect Pair finder. It walks visitors through a set of questions to help them discover the best glasses for their needs - sunglasses, readers, frames and strength.Â
+13%
mobile conversion rate increase
-7%
decrease in cart abandonment rate
+9%
increase in homepage conversions
