Case Study Subject
How rich imagery and an evolved tone transformed this urban brand into a lifestyle
The Challenge
Everyman sells thoughtfully designed everyday carry essentials for the finer, fewer crowd. After a successful Kickstarter campaign, they were ready to take it up a notch and came to us to evolve everything on their website - from strategy to copywriting, visual design and UX.
The Approach
Everyman’s core audience of urban millennials gave us the opportunity to focus on their unique brand story. We use strong lifestyle imagery across the site to show real customers using their products, which give shoppers a strong sense of their everyday functionality and durability. All while keeping that clean aesthetic that earned them their core customer base.Â
- UX design
- Visual design
- Copywriting
- Ecommerce strategy
- Custom Development
- Full Service Email Marketing
"I think what you all have done is stunning. In just observing the mobile I am captivated by the images and want to be personally in this story."
Highlights
After deep discovery work on Everyman’s voice and values, we rewrote their copy to reflect an evolved tone. We continued to play with large, lifestyle imagery throughout all key pages to create a real, authentic brand message that millennials could connect with.Â