Email Marketing
How Beardbrand made a 964% ROI in one year with email marketing
The Challenge
What started as a community of beard lovers sharing tips on YouTube, quickly grew into a multi-million dollar business creating premium men's grooming products to help beard lovers keep on growing. Beardbrand is all about maintaining a very close and honest communication with their community members. While they spent hours forging high-value weekly emails to blast to their list, their email marketing efforts included little automation or personalization.
Our Approach
The goal was to send lifecycle emails so valuable and personalized that each reader would be thrilled to hear from Beardbrand in their inbox. The goal was to set up automated systems that would help Beardbrand generate a significant portion of their monthly revenue without them lifting a finger.
- UX Design
- Copywriting
- Visual Design
- Custom Development
- Full Service Email Marketing
"Fuel Made knows Klaviyo as if they’d built it themselves. Thanks to their expertise, we automate an incredibly personalized customer experience for all stages of our funnel. We still see results a year later!"
Eric Bandholz, Founder
+964%
ROI in the first 11 months
+442%
increase in lead capture rate
+235%
increase in recovered revenue
Highlights
We designed Beardbrand's Welcome experience as a Beard-Bootcamp. This free education builds trust and gratitude, and converts up to 9%* of these new visitors into customers.
We also created a personalized post-purchase sequence. After placing their order, customers receive a "How-to" video showing them exactly how to use their new products.
